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| Beauty beggar ： ウィキペディア英語版 |
Beauty beggar
Beauty Beggar (Chinese:美容丐幫, mei5 jung4 koi3 bong1) is a derogatory name for beauty bloggers or beauty YouTubers who capitalize their fame to promote cosmetics so as to obtain sponsorship, in forms of testers or money, from cosmetics companies. It is a Hong Kong internet slang that originated from the discussion on Instagram and The Golden Forum (Chinese:香港高登討論區)〔(【引用サイトリンク】url=http://www.vjmedia.com.hk/articles/2014/08/08/81117 )〕
==Definition==
Involved cybercitizens claim that beauty beggars have these following characteristics: some of the introductions are self-contradictory or of poor quality; the declaration of interest is lacking in the presentations; they overcharge sponsorship either from public relations agencies or cosmetics companies; etc.〔(【引用サイトリンク】url=http://www.hkdailynews.com.hk/NewsDetail/Index/448648 )〕
Ceoi Jyun (Chinese:徐緣), a Hong Kong columnist who specialized in marketing, points out that the nature of beauty beggar is the abuse of "Word of Mouth" marketing model.〔(【引用サイトリンク】url=http://hk.apple.nextmedia.com/financeestate/art/20140807/18824192 )〕 Also, Janice Wong, a Hong Kong fashion critic, holds the opinion that the prototype of beauty beggar is the advertorial on "personal media"(Chinese:自媒體) platform.〔(【引用サイトリンク】url=http://mpdeluxe.mingpao.com/cfm/experts3.cfm?nodeid=1407381044890 )〕
In 2014, after some cybercitizens reported beauty beggars to the Customs and Excise Department in Hong Kong, the spokesman of Hong Kong Customs announced that they would follow up the case, for the beauty beggars might have violated the 13E section of Trade Description Ordinance Misleading Omissions (《商品說明條例》誤導性遺漏).The official also indicated that it varies from different cases so that more investigation and evidence are required to make fair adjudication.〔(【引用サイトリンク】url=http://www.e123.hk/ElderlyPro/details/342903/71/ )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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